Seller’s can help themselves with digital decorating.

Have an empty house or apartment to sell. Well, apparently nothing comes across the Internet than posted photos of one. Real estate brokers have resorted to “virtually” staging to make vacant apartments and homes more inviting.


From Vivian S. Toy, writing the New York Times,

“ANY broker will tell you that selling an empty apartment is much harder than selling a beautifully furnished one.

“But staging a home with rented furniture can cost thousands of dollars, and that’s money that most sellers aren’t willing to pay. So brokers at Halstead Property and Brown Harris Stevens are using a service that furnishes rooms virtually with the décor of the broker’s choice, adding color and life to photographs of otherwise bland and blank boxes.”

Wow, what will they think of next in this economy? I hope it’s not virtual buyers.

Read the full story, Furnished With Pixels.

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